Alessandra Amoroso became the second Italian female artist to perform at San Siro Stadium, undoubtedly the most prestigious concert venue in Italy.
With artistic direction by Sergio Pappalettera, we crafted a show that fully showcased the artist’s pop spirit, blending vibrant, cartoonish moments with more intimate ones that fostered a deeper connection with the audience.
We played with illustrative and purely graphic styles, even incorporating visual elements that "broke out" and transformed into props for the dancers' choreography. We also filmed and reworked footage of Alessandra and the performers accompanying her.
It was an all-out show designed to cement Alessandra’s status, turning the performance into not just a concert, but a full-scale event—an experience that was perfectly in sync with the venue and unforgettable for both the live audience and TV viewers.
CREDITI
Creative Director: Sergio Pappalettera / Studio Prodesign
Visual: Galattico
Visual Art Direction: Selene Sanua
Motion Designer: Davide Valentino, Ernesto Zanotti, Luca Duke Giovannardi, Ocular Lab
Project Manager: Luca Belli
Shootings - Director: Filippo Rossi
Shootings - Director: Marcello Orlando
Shootings - Producer: Chiara di Salvo
Lighting & Stage Designer: Francesco De Cave
Set Design: Tekset
Production Company: Friends&Partners