For the launch of Renato Balestra’s Upload SS23 collection, we developed the visual content that accompanied the presentation during Milan Fashion Week and later appeared on social media.
Working closely with the brand, we crafted a narrative that began with the first hand-drawn logo by Renato Balestra and evolved into the brand’s current visual identity. The story then shifted to explore the two main themes of the collection: light and the revival of historical elements like Piranesi’s prints.
The visuals intertwined with the garments, enhancing their presentation at Spazio Gessi and creating an immersive environment that fully enveloped visitors in the world of the collection.
CREDITI
Creative Director: Filippo Rossi
Visual Art Director: Selene Sanua
Additional Motion Designer: Ernesto Zanotti
Production Company:Michele dell'Uomo MDU