Drawing inspiration from the cinema theme present throughout Franco126's latest album, Multisala, we developed a show for his concerts at the sports arenas in Rome and Milan, centered around this key concept.
Starting with the stage design, we created a setup that could always showcase a blend of live visuals and graphic worlds, while easily transforming into a massive cinemascope screen. The entire live concept revolved around this cinematic language.
We used archival footage to recreate a '70s film aesthetic, and alongside Valerio Bulla, we designed and animated cinema-style posters. We also drew inspiration from iconic Hollywood theater signs and shot custom content to further enhance the experience.
Handling the multi-camera direction as well, we crafted a show that was conceptually coherent and visually striking. Without altering the reserved nature of the artist, we turned it into a strength, building a powerful arena performance around it.
CREDITI
Creative Direction: Galattico, Martino Cerati & Valerio Bulla
Visual: Galattico
Visual Art Direction: Selene Sanua
Motion Designer: Lorenzo Maffei
Live Camera Director: Filippo Rossi
Live Camera Ass. Dir.: Marcello Orlando
Lighting Designer: Martino Cerati
Stage Design: Martino Cerati & Filippo Rossi
Production Company: VIVO Concerti