For Max&Co’s SS24 campaign, we continued our collaboration by designing the videoscenography for their flagship store windows worldwide. The themes of this collection, centered on summer, once again focus on the concepts of celebration and travel, creating a light and vacation-like atmosphere.
The visuals depict various scenes through imaginary windows, inviting viewers to explore holiday destinations—from relaxing in resorts to sunset aperitifs and a party under the stars. We retained the distinctive illustrative style used in the previous season to ensure visual continuity. The colors and textures were directly inspired by the collection, immersing visitors in a fresh and dynamic summer aesthetic.
As with the FW23 collection, we started with the design for the Milan flagship store before adapting it for other key flagship locations worldwide, ensuring consistency while personalizing each location.
CREDITI
Creative Supervisor: Selene Sanua
Visual Art Director: Claudia Bagnoli
Lead Motion Designer: Saul Garofalo
Motion Designer: Lucrezia Berardi, Ernesto Zanotti
Illustrator: Alberto Fiocco
Project Manager: Walter Ferrari
Producer: Lorenza Esposito
Video Social: Massimo Scarabaggio