For the single “Sciallà” by the Neapolitan duo Nu Genea, released in 2025 via Carosello Records, we were commissioned to collaborate on the video direction. We handled all the post-production graphics and created a psychedelic visual journey that translates the energy and unique style of the track. The video, directed by ourselves together with Fabio Gargano, Guido Lombardi and the duo themselves, is described as “a visual transformation of the liberating and vibrant message of ‘Sciallà’.”

The duo, composed of Massimo Di Lena and Lucio Aquilina, is renowned for their sound that fuses funk-disco, boogie, electronics and Mediterranean groove, starting from Naples and reaching an international audience.

In the video, we crafted sequences that alternate between dreamlike club environments, liberating dance moves, and experimental graphics—playing with animated typography and retro-futurist visual distortions. Our goal was to give form to the concept of “sciallà” (a Neapolitan equivalent of “take it easy”) through a visual dimension that is both sophisticated and pop.

 

Idea By: Nu Genea

Directed By: Fabio Gargano, Guido Lombardi, Galattico, Nu Genea
Dop: Valerio Martorelli

Creative Director: Filippo Rossi
Art Director: Selene Sanua
Motion Design: Lorenzo Maffei, Jolanda Fiarè, Silvio Mancini
Editor: Filippo Manfroi, Fabio Gargano
Colorist: Luca Moriconi - Korelab

Production: Museum Film
Producer: Francesco Di Sarno, Tommaso Bignù

Dresser: Maddalena Marciano
Make up: Alessandra Notarantonio
Hair: Manuela Del Villano

Focus Puller: Emanuele Arfa
Grip: Sergio Frasca
P.A.: Stefano Sorbettino
Choreographer: Alessandra Sorrentino

Location: Il mirto e la rosa (Napoli)
Studio green screen: Mileagris Film

Main Character: Cosimo Di Lena
Magician: Alfonso Borrelli
Barman: Umberto Pelliccia
Special thanks to: Fabiana Martone and all the background actors